
West Virginia Global Marketing Programs

Australia & New Zealand
The Australia New Zealand December Report highlights growing travel interest from Australia and New Zealand to the Southern U.S. Australian visitors to the U.S. increased by 7.4% year-over-year, with a 15% rise in Travel South state arrivals.

Benelux
The Benelux December Report highlights strong engagement in trade and media for the Southern U.S. region. 14 social media posts and nine articles showcased destinations like North Carolina, Louisiana, and Missouri.

Canada
The Canada December Report highlights key developments in travel trade, media outreach, and market trends. Travel South USA strengthened its Canadian presence through trade meetings, media collaborations, and targeted campaigns.

France
The France December Report highlights strong growth in French travel to the U.S., with a 8.43% year-over-year increase, reaching 1.46 million visitors by October. Market trends show high demand for U.S. destinations, especially New York and Los Angeles, with rising interest in Southern U.S. experiences.
