West Virginia

West Virginia Global Marketing Programs

WV GPP

Australia & New Zealand

The Australia New Zealand December Report highlights growing travel interest from Australia and New Zealand to the Southern U.S. Australian visitors to the U.S. increased by 7.4% year-over-year, with a 15% rise in Travel South state arrivals.

Australia & New Zealand Overview

Benelux

The Benelux December Report highlights strong engagement in trade and media for the Southern U.S. region. 14 social media posts and nine articles showcased destinations like North Carolina, Louisiana, and Missouri.

Benelux Overview

Canada

The Canada December Report highlights key developments in travel trade, media outreach, and market trends. Travel South USA strengthened its Canadian presence through trade meetings, media collaborations, and targeted campaigns.

Canada Overview

France

The France December Report highlights strong growth in French travel to the U.S., with a 8.43% year-over-year increase, reaching 1.46 million visitors by October. Market trends show high demand for U.S. destinations, especially New York and Los Angeles, with rising interest in Southern U.S. experiences.

France Overview

Travel South USA Research

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Research, Social Meda, PR

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