Benelux Global Reps
Target Travel Marketing
Rianne van der Linden
Marketing & Account Executive
Marjolein Fraanje
General Manager / COO
October 2025 Summary
October marked a high-activity month for Travel South USA in the Benelux region, emphasizing face-to-face trade and media engagement. Four social media collaborations and 13 earned media articles highlighted destinations such as Mississippi, North Carolina, Missouri, and Louisiana.
Travel South USA maintained visibility through events including Visit USA Belgium Workshop, Joker Reisbeurs, and Connections World Day—each offering direct consumer and trade interactions and reaffirming interest in southern music, food, and culture.
Marketing Strategy
The Benelux marketing plan aims to sustain and grow awareness, exposure, and sales for the Travel South USA (TSUSA) region amid political shifts, economic uncertainty, and evolving travel behavior in the Netherlands, Belgium, and Luxembourg. Despite short-term softness in U.S.-bound bookings, the market shows resilience, particularly among 25–40-year-old couples seeking value-driven, nature-rich, and immersive travel.
FY 25-26 Monthly GPP Reports
