France Global Reps

B World Communication

28 rue de l’Amiral Hamelin, 75116 Paris – France

bworldcommunication.com

Barbara Boltoukhine

President

Yohann Robert

Account Manager

June 2026 Summary

Travel South USA maintained strong engagement across the French market during June through continued travel trade development, media relations, and strategic planning for the upcoming fiscal year. Monthly activity generated 8 trade meetings/trainings, 79 travel professionals trained, 6 media meetings, 14 published articles, and more than 6.6 million media impressions. Key accomplishments included completing recruitment for the 2026 International Showcase, expanding relationships with tour operators and media partners, and advancing long-term initiatives designed to strengthen the South’s position in France.

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Marketing Strategy

The France marketing plan targets resilient, experience-driven travelers seeking cultural richness, gastronomy, and authentic encounters in the Southern USA. Despite economic pressures and competition from other long-haul destinations, French outbound travel remains strong, supported by favorable air connectivity and a desire for immersive, story-led journeys.

View the Program of Work

FY 25-26 Monthly GPP Reports