France Global Reps

B World Communication

28 rue de l’Amiral Hamelin, 75116 Paris – France

bworldcommunication.com

Barbara Boltoukhine

President

Yohann Robert

Account Manager

July 2026 Summary

July focused on strategic planning and relationship-building ahead of France’s FY27 program year. B World Communication (BWC) finalized the annual marketing plan, advanced International Showcase logistics, and presented two new out-of-scope visibility opportunities — a Reworld Media/eDreams-ODIGEO culinary campaign and a GEO Magazine press trip along the Mississippi River — to GPP partners during a July 28th briefing call.

View the Complete Report

France Year-End Report FY25-26

France remained a strong and resilient market for Travel South USA in FY25–26, with nearly 1.59 million French visitors to the U.S. in 2025 and more than 70% of French U.S. travelers identified as repeat visitors. Interest increasingly centers on authentic, meaningful experiences—particularly music, gastronomy, history, festivals and culture—areas that align closely with the South’s strengths. Distribution is also well established, with 130 tour operators, retail networks and online platforms offering more than 1,150 Travel South USA products.

View Full Report

Marketing Strategy

France remains the U.S.’s ninth-largest and Europe’s third-largest inbound market, with nearly 1.6 million visitors in 2025 and an average repeat-visitation rate of 74%. French travelers increasingly seek authentic, meaningful travel experiences, a fit that plays directly to Travel South USA’s strengths in music, gastronomy, history, festivals, and culture.

View the Program of Work

Monthly GNP Reports