Global Innovation Challenge

For over 18 years, the Travel South USA Board of Directors has invited domestic and international media companies to submit proposals for consideration in the Global Innovation Challenge (GIC). This competition is a platform for the best ideas in creativity, innovation, and measurement to promote travel and visitation to the Travel South region. The TSUSA-sponsored program, a testament to the 18-year success of the Ad Challenge, is our response to the significant disruption our industry is facing in reaching and connecting with domestic and international travelers in a rapidly changing media landscape.

At Travel South USA, we foster a culture of collaboration. Our unique programming is designed to allow our participating state tourism offices (STOs) to come together, share ideas, and leverage their investments effectively, creating a strong and united community. 

Request for Proposals released in November 2025.
Request for Proposal by Invitation Only