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Global Innovation Challenge

For over 17 years, the Travel South USA Board of Directors has invited domestic and international media companies to submit proposals for consideration in the Global Innovation Challenge (GIC). This competition is a platform for the best ideas in creativity, innovation, and measurement to promote travel and visitation to the Travel South region. The TSUSA-sponsored program, a testament to the 17-year success of the Ad Challenge, is our response to the significant disruption our industry is facing in reaching and connecting with domestic and international travelers in a rapidly changing media landscape.

At Travel South USA, we foster a culture of collaboration. Our unique programming is designed to allow our participating state tourism offices (STOs) to come together, share ideas, and leverage their investments effectively, creating a strong and united community. 

Request for Proposals released in early October 2024.
Request for Proposal by Invitation Only
The evaluation process has been completed. See the schedule below:

Schedule Day 1

Monday, March 31, 2025

1:30 pm – 1:45 pm

The Independent

Commonwealth 7
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March 31, 2025 1:30 PM March 31, 2025 1:45 PM America/New_York The Independent Commonwealth 7

1:50 pm – 2:05 pm

America Unlimited GMBH

Commonwealth 7
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March 31, 2025 1:50 PM March 31, 2025 2:05 PM America/New_York America Unlimited GMBH Commonwealth 7

2:10 pm – 2:25 pm

Hays Travel

Commonwealth 7
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March 31, 2025 2:10 PM March 31, 2025 2:25 PM America/New_York Hays Travel Commonwealth 7

2:30 pm – 2:45 pm

Hopper International

Commonwealth 7
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March 31, 2025 2:30 PM March 31, 2025 2:45 PM America/New_York Hopper International Commonwealth 7

2:50 pm – 3:05 pm

Sojern

Commonwealth 7
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March 31, 2025 2:50 PM March 31, 2025 3:05 PM America/New_York Sojern Commonwealth 7

3:10 pm – 3:25 pm

Family Traveller UK & Canada

Commonwealth 7
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March 31, 2025 3:10 PM March 31, 2025 3:25 PM America/New_York Family Traveller UK & Canada Commonwealth 7

3:30 pm – 3:45 pm

MDSG

Commonwealth 7
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March 31, 2025 3:30 PM March 31, 2025 3:45 PM America/New_York MDSG Commonwealth 7

3:50 pm – 4:05 pm

Atlas Obscura

Commonwealth 7
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March 31, 2025 3:50 PM March 31, 2025 4:05 PM America/New_York Atlas Obscura Commonwealth 7

4:10 pm – 4:25 pm

Where Music Was Born

Commonwealth 7
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March 31, 2025 4:10 PM March 31, 2025 4:25 PM America/New_York Where Music Was Born Commonwealth 7

4:30 pm – 4:45 pm

Wanderlust

Commonwealth 7
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March 31, 2025 4:30 PM March 31, 2025 4:45 PM America/New_York Wanderlust Commonwealth 7

Schedule Day 2

Tuesday, April 1, 2025

10:25 am – 10:30 am

2025 International Travel Planner

Commonwealth Ballroom 1-4

Presented by: Phoenix Publishing

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April 1, 2025 10:25 AM April 1, 2025 10:30 AM America/New_York 2025 International Travel Planner Presented by: Phoenix Publishing Commonwealth Ballroom 1-4

11:00 am – 11:20 am

HTS Media Solutions

Commonwealth Ballroom 7/8

Presented by: Hopper International

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April 1, 2025 11:00 AM April 1, 2025 11:20 AM America/New_York HTS Media Solutions Presented by: Hopper International Commonwealth Ballroom 7/8

11:30 am – 11:50 am

Authentic South – All Y’all Are Welcome Campaign

Commonwealth Ballroom 7/8

Presented by: HBX Group

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April 1, 2025 11:30 AM April 1, 2025 11:50 AM America/New_York Authentic South – All Y’all Are Welcome Campaign Presented by: HBX Group Commonwealth Ballroom 7/8

12:00 pm – 12:20 pm

The American South – Encore Edition: Where Music Was Born 2.0

Commonwealth Ballroom 7/8

Presented by: Where Music Was Born

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April 1, 2025 12:00 PM April 1, 2025 12:20 PM America/New_York The American South – Encore Edition: Where Music Was Born 2.0 Presented by: Where Music Was Born Commonwealth Ballroom 7/8

2:15 pm – 2:35 pm

Sounds of the South

Commonwealth Ballroom 7/8

Presented by: Hays Travel

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April 1, 2025 2:15 PM April 1, 2025 2:35 PM America/New_York Sounds of the South Presented by: Hays Travel Commonwealth Ballroom 7/8

2:40 pm – 3:00 pm

American Unlimited

Commonwealth Ballroom 7/8

Presented by: America Unlimited GMBH

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April 1, 2025 2:40 PM April 1, 2025 3:00 PM America/New_York American Unlimited Presented by: America Unlimited GMBH Commonwealth Ballroom 7/8

3:05 pm – 3:25 pm

American Tours International

Commonwealth Ballroom 7/8

Presented by: ATI/Drive America

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April 1, 2025 3:05 PM April 1, 2025 3:25 PM America/New_York American Tours International Presented by: ATI/Drive America Commonwealth Ballroom 7/8
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