Global Innovation Challenge

Travel South USA's mission is to establish the tourism industry as a leading sector of the Southern USA's economy and the South as a top-tier global destination through marketing, advertising, and strategic partnerships.  What began as a program in 2006 as a "smackdown" of magazine advertising publishers has evolved into a collaborative marketing, advertising, and partnership program. 
 
The Global Innovation Challenge (GIC) is designed as a competition to bring out the very best ideas in creativity, innovation, and measurement to inspire travel and visitation to and within the 12 member states. This TSUSA-sponsored program builds upon the 15-year success of the Ultimate Ad Challenge while addressing the significant disruption our industry faces to reach and connect with travelers in a rapidly changing media landscape.


Request for Proposal by Invitation Only