Global Innovation Challenge
For over 17 years, the Travel South USA Board of Directors has invited domestic and international media companies to submit proposals for consideration in the Global Innovation Challenge (GIC). This competition is a platform for the best ideas in creativity, innovation, and measurement to promote travel and visitation to the Travel South region. The TSUSA-sponsored program, a testament to the 17-year success of the Ad Challenge, is our response to the significant disruption our industry is facing in reaching and connecting with domestic and international travelers in a rapidly changing media landscape.
At Travel South USA, we foster a culture of collaboration. Our unique programming is designed to allow our participating state tourism offices (STOs) to come together, share ideas, and leverage their investments effectively, creating a strong and united community.
Request for Proposals released in early October 2024.
Request for Proposal by Invitation Only
The evaluation process has been completed. See the schedule below:
Schedule Day 1
Monday, March 31, 2025
1:30 pm – 1:45 pm
The Independent
Commonwealth 7
1:50 pm – 2:05 pm
America Unlimited GMBH
Commonwealth 7
2:10 pm – 2:25 pm
Hays Travel
Commonwealth 7
2:30 pm – 2:45 pm
Hopper International
Commonwealth 7
2:50 pm – 3:05 pm
Sojern
Commonwealth 7
3:10 pm – 3:25 pm
Family Traveller UK & Canada
Commonwealth 7
3:30 pm – 3:45 pm
MDSG
Commonwealth 7
3:50 pm – 4:05 pm
Atlas Obscura
Commonwealth 7
4:10 pm – 4:25 pm
Where Music Was Born
Commonwealth 7
4:30 pm – 4:45 pm
Wanderlust
Commonwealth 7
Schedule Day 2
Tuesday, April 1, 2025
10:25 am – 10:30 am
2025 International Travel Planner
Commonwealth Ballroom 1-4
Presented by: Phoenix Publishing
11:00 am – 11:20 am
HTS Media Solutions
Commonwealth Ballroom 7/8
Presented by: Hopper International
11:30 am – 11:50 am
Authentic South – All Y’all Are Welcome Campaign
Commonwealth Ballroom 7/8
Presented by: HBX Group
12:00 pm – 12:20 pm
The American South – Encore Edition: Where Music Was Born 2.0
Commonwealth Ballroom 7/8
Presented by: Where Music Was Born
2:15 pm – 2:35 pm
Sounds of the South
Commonwealth Ballroom 7/8
Presented by: Hays Travel
2:40 pm – 3:00 pm
American Unlimited
Commonwealth Ballroom 7/8
Presented by: America Unlimited GMBH
3:05 pm – 3:25 pm
American Tours International
Commonwealth Ballroom 7/8
Presented by: ATI/Drive America
