Australia Global Reps

Gate 7

Suite 102, 13-15 Wentworth Ave Sydney 2000

P +61 2 9356 2945

GATE7.COM.AU

Jo Palmer

Managing Director

Jacob Annesley

Head of PR & Content

Penny Brand

Head of Tourism Development

June 2026 Summary

Travel South USA delivered a productive month across Australia and New Zealand through a successful trade and media mission, strengthening relationships with travel advisors, tour operators, and journalists while showcasing the region’s diverse tourism experiences. June activities generated 27 trade meetings/trainings, 215 travel advisors trained, 49 media meetings, 32 published articles, and nearly 5 million media impressions, further positioning the South for future growth ahead of major global events.

View the Complete Monthly Report

Marketing Strategy

The Australia and New Zealand marketing plan focuses on driving awareness, engagement, and bookings for the Southern USA by leveraging strong long-haul travel propensity, favorable air access, and consumer interest in authentic cultural experiences. Both markets demonstrate resilience, with travelers seeking extended itineraries, road trips, and immersive activities that highlight music, food, history, and the outdoors.

View the Program of Work

FY 25-26 Monthly GPP Reports