Nordic Global Reps
Five Marketing Solutions Ltd
Peter Hannaford
Managing Director
Nanna Frederiksen
PR, Social & Content Executive
February 2026 Summary
The Nordics remain a high-value, long-haul market characterized by strong spending power and a preference for experiential travel. February efforts focused on maintaining visibility and engagement through trade outreach, media relations, and digital activity. While booking trends are stable, travelers are demonstrating increased caution, with longer planning cycles and more selective decision-making.
Marketing Strategy
The Nordics marketing plan focuses on leveraging strong trade and media relationships to increase awareness and visitation to the Southern USA from Denmark, Sweden, Norway, Finland, and Iceland. With the region showing steady recovery in U.S. travel and boosted by new air service to Southern gateways, the strategy builds on FY25 momentum with tailored campaigns, in-market activations, and joint initiatives with Brand USA.
FY 25-26 Monthly GPP Reports
