Travel South USA is the official regional destination marketing organization for the southern United States. The non-profit organization promotes travel to and within its member states of Alabama, Arkansas, Georgia, Kentucky, Louisiana, Mississippi, Missouri, North Carolina, South Carolina, Tennessee, Virginia, and West Virginia. Travel South USA serves as an information source for journalists, tour operators, retail travel agents and other travel professionals.


3500 Piedmont Rd. NE, Suite 210
Atlanta, GA 30305
Tel: 404-231-1790 Fax: 404-231-2364
E-mail: [email protected]


Liz Bittner - President & CEO
Rob Nolen - Vice President, Operations & Alliances 
Meredith Wilkes - Vice President, Finance & Board Governace 
Angelica De Stefano - Manager, Events & Communications
Catherine Li - Program Analyst, Research & Communications

Travel South USA was formed in 1965 by resolution presented at the Southern Governor's Conference by the Southern Travel Directors Council.

The Travel South USA partnership provides a foundation for collaboration by state tourism offices to position tourism as a vital and dynamic element in the region’s economic development.


Travel South USA is the official regional Destination Marketing Organization of the Southern USA. We work collaboratively with our twelve states and their partner destinations to increase visitation and spending and promote the South to key global markets through:
  • Thought leadership, industry research, sharing of best-practices, global ready trainings, and economic analysis
  • Global marketing programs, including direct-to-consumer, cooperative media programming, travel trade partnerships, and earned media outreach
  • Leveraging resources for trade shows, sales missions, familiarization tours, and innovative lead generation programs
  • Programs to help destinations better plan for and accommodate global audiences