Welcome to the Travel South USA Ambassador Program

Who are Ambassadors?

Travel South USA Ambassadors are organizations and individuals that make major contributions to the tourism economy of the South. They exemplify the Travel South USA brand by influencing and promoting the region, supporting state tourism organizations, and engaging with the Southern travel industry. 


Criteria for selection for the Ambassador Awards included overall production and promotional efforts for the Travel South USA region; an array of leisure holiday offerings (such as group tours, city stays, road trips and foreign independent travel); beyond the airport gateway promotions and efforts; annual attendance at International Showcase; and enthusiasm and partnership in promoting the South.

Learn about Travel South USA's Ambassadors who share the South globally by developing new tours, promotional campaigns, and training seminars year-round below.