Louisiana Global Marketing
Louisiana Research & Knowledge Hub
Research News and Updates
New Travel South USA Trade Dashboard
Travel South USA is preparing to launch an all-new Global Trade Dashboard on November 1, giving partners enhanced access to international trade intelligence across our Global Network Program markets.
Get an early look at what’s coming by watching this sneak peek presentation, featuring a preview of the new platform, its capabilities, and how partners can use the dashboard to better understand the international travel trade landscape.
Monthly Global Reports
The August Global Network Reports have been completed and added to your Research Hub.
Global Partner Programs
Australia & New Zealand
Dolly Parton’s death on 26 August became AUNZ’s dominant story, with four of the month’s five published articles built around Tennessee and Dollywood — Karryon’s industry tribute quoting the state’s tourism commissioner, The Age’s personal essay on visiting the park, and Australian Women’s Weekly’s feature on Sevierville and the Smoky Mountains.
Benelux
Dolly Parton’s death dominated Dutch headlines in August, with AD, NOS, NU.nl and Volkskrant all running Tennessee tribute coverage, joined by The Headliner and Elegance spotlighting her Smoky Mountains legacy.
Brazil
Dolly Parton’s death dominated Brazilian coverage in August, with CNN Brasil, MSN, Terra, Rolling Stone Brasil, ABC+ and Exame running Tennessee-focused pieces on Dollywood, Nashville and Jack Daniel’s — part of 38 earned-media placements generating 1.2 million impressions and 2.02 million estimated views across the market.
Canada
Trade tension shaped Canada’s August narrative more than any single storyline. Ontario and Quebec operators described travelers taking a wait-and-see approach on U.S. trips amid tariff headlines and border hesitancy, while contacts at La Presse, The Globe and Mail, and the Vancouver Sun all pointed to shifting Canadian sentiment toward U.S. travel as a story still unfolding.
DACH Region- Germany, Austria, and Switzerland
August marked just the second month of Travel South USA’s German-speaking market launch, and Alabama stole the spotlight. Golf journalist Thomas Widinger’s sweeping Perfect Eagle Golf feature traced the Robert Trent Jones Golf Trail from Mobile to Huntsville, weaving in Muscle Shoals’ music legacy, the Rosa Parks Museum, and Alabama’s Space & Rocket Center — while touristik aktuell announced GCE’s new DACH representation to the German trade.
France
August delivered strong payoff from this year’s Global Media Marketplace press tour based in Mobile, Alabama: Art(s) Magazine confirmed a September feature on Coastal Mississippi and the Amtrak Mardi Gras train, with two more articles on the way, while Yonder and Arts Magazine prepare Tennessee and Mississippi pieces of their own.
India
Alabama’s historic bookshops drove standout Indian media coverage in August, landing in Hindustan Times and HT Syndication, while a South Carolina/Charleston history feature and a multi-outlet “Discover the Southern USA by Train” story (News18, Midday, MSN, Her Zindagi) rounded out 8 clippings and 961K+ estimated views.
Italy
Dolly Parton’s death dominated Italian coverage in August, with six Tennessee-focused articles — from Elle Decor’s “theme park through her life” piece to Gambero Rosso’s deep dive on her Smoky Mountains cuisine.
Nordic Union
Hablo Nordics’ social platform kept growing in August (400+ followers, 11.7k post impressions) while Denmark’s Berlingske (145K circulation) ran a major South Carolina food feature and Finland’s Mondo landed a Georgia spread — early proof points ahead of a 20-page TSUSA special issue Mondo will publish in April 2027, backed by a November journalist trip through Memphis, the Mississippi Delta, and New Orleans.
Marketing Campaigns and Out of Scope Projects
Campaign Updates and Reports
Access campaign updates and final reports for projects funded through the Global Innovation Challenge, as well as approved out-of-scope initiatives. These reports highlight progress, results, and learnings that support innovation and collaboration across the South.
Louisiana Global Resources
