Louisiana Global Marketing Programs

New airline routes, including Delta’s Brisbane–Los Angeles service, are expanding accessibility. The Travel South International Showcase engaged key trade partners, while media campaigns like “Where Music Was Born” and “See the South” continue driving awareness. Aussie travelers favor long vacations and cultural tourism, presenting growth opportunities for 2025 through trade collaborations, PR outreach, and expanded destination storytelling.

A nine-person Benelux delegation attended the Travel South International Showcase, receiving positive feedback and sparking interest for 2025 participation. Travel trends indicate earlier bookings and demand for longer stays, aligning with the South’s appeal. With new trade partnerships, media collaborations, and marketing campaigns underway, 2025 looks promising for increasing Benelux visitor numbers and enhancing destination awareness across Dutch and Belgian markets.

The International Showcase in Atlanta facilitated business growth, with Brazilian operators expressing enthusiasm for U.S. destinations beyond traditional hotspots. Brazil remains a crucial market, with visitor numbers to the U.S. increasing by 18% year-over-year. The report also covers strategic updates, including Brand USA’s new PR partnership and marketing initiatives to expand tourism beyond major U.S. cities

The International Showcase and FAMs saw active participation, with strong interest in Southern U.S. destinations. Economic factors, including a weaker Canadian dollar and inflation concerns, are impacting travel demand, yet new flight routes and promotional initiatives continue to drive engagement. Brand partnerships, trade newsletters, and media outreach are expanding awareness, positioning the Southern U.S. as a premier destination for Canadian travelers in 2025.

Travel South USA strengthened media and trade relations through high-profile campaigns, trade meetings, and press collaborations. Notably, a Le Figaro article on Southern music routes generated 5.08 million impressions. With new trade activations, digital marketing, and media outreach planned for 2025, the French market remains a key growth area.

Press coverage surged with 42 articles, generating over 1.46 million impressions. Market trends show strong demand for long-haul travel, with the U.S. remaining a top destination. New direct flights from Italy to the U.S. are increasing accessibility. 2025 initiatives include trade webinars, media collaborations, and promotional campaigns to boost awareness.

42 trade meetings and 22 media articles generated 2.46 million impressions, strengthening awareness of Southern U.S. destinations. Airfare prices from Denmark hit a 15-year low, boosting long-haul travel potential. New collaborations with tour operators are in progress, with 2025 marketing campaigns focused on millennial travelers, food tourism, and off-the-beaten-path experiences. The Nordic market remains a strong growth opportunity for 2025.