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Louisiana Global Marketing

Louisiana Research & Knowledge Hub

Research News and Updates

Monthly Global Reports

The July Global Network Reports have been completed and added to your Research Hub.

July 2026 Louisiana Global Market Highlights Include:

  • Louisiana anchored a major consumer activation in the Netherlands, sponsoring a 4th of July BBQ that drew 60+ industry partners with a live jazz band showcasing Southern music and hospitality.
  • Louisiana’s French heritage drove standout editorial coverage in France, with a major newspaper profiling the historical figure credited with claiming Louisiana for France.

Global Partner Programs

Australia & New Zealand

Travel South USA maintained active engagement across Australia and New Zealand in July, delivering trade training to 30 agents, advancing International Showcase recruitment for Nashville, and building media relationships with Nine Travel and freelance press.

Australia & New Zealand Overview

Benelux

The Travel South region generated strong Benelux visibility in July with 22 social media posts, 8 published articles, and 2 newsletters from key partners including Amerika Only, Visit USA The Netherlands, and Tioga Tours.

Benelux Overview

Brazil

Travel South USA built strong momentum in Brazil this July, training close to 240 agents and operators across four sessions — including a 178-person Rhythms of the South webinar — while holding 21 trade meetings and 11 media meetings.

Brazil Overview

Canada

Canada remains a vital, resilient market for the Southern USA even amid broader economic headwinds, with Canadian travelers showing renewed confidence as demand rebounds into summer.

Canada Overview

DACH Region- Germany, Austria, and Switzerland

July marked a fresh start for Travel South USA in the DACH region, as Global Communication Experts (GCE) launched as the new German-speaking market representative.

DACH Overview

France

Travel South USA advanced its FY27 strategy in France this July, finalizing the annual marketing plan, coordinating International Showcase logistics for nine tour operators, and holding a dedicated training webinar for Salaün Holidays that reached 28 travel agents.

France Overview

India

India is cementing its place as one of the top international markets for the Southern USA, with the country now the world’s fifth-largest economy and its outbound tourism sector projected to more than double by 2036.

India Overview

Italy

Italy remains one of the most valuable long-haul markets for the Southern USA, with 1.12 million Italian visitors in 2024 spending €3.18 billion — a 15% jump over the prior year.

Italy Overview

Nordic Union

The Nordic region — Denmark, Sweden, and Norway — represents a compact but high-value market for the Southern USA, with strong disposable income, long vacation allowances, and travelers who favor off-the-beaten-path itineraries.

Nordic Overview

Marketing Campaigns and Out of Scope Projects

Campaign Updates and Reports

Access campaign updates and final reports for projects funded through the Global Innovation Challenge, as well as approved out-of-scope initiatives. These reports highlight progress, results, and learnings that support innovation and collaboration across the South.

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Louisiana Global Resources

FY 26-27 TSUSA Marketing Plan

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Travel South USA Research

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CrowdRiff Media Hub

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CrowdRiff Assets

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GPP Newsletter Content

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Research, Social Meda, PR

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Louisiana Press Kit

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Louisiana Sales Kits

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